3-6 MONTHS
Structural improvements
SEO GUIDE
The Truth About SEO
Search Engine Optimization (SEO) is a long-term system. This page gives a measured, transparent explanation of what it can do, what it cannot do, and how we build infrastructure that improves your odds over time.
What SEO Is - And What It Isn’t
- SEO improves structure, clarity, and authority over time.
- SEO does not guarantee rankings.
- SEO does not produce instant results.
- SEO does not override 20-year competitors overnight.
If someone promises guaranteed rankings in 60 days, they are either misinformed or not being transparent.
Why Competitive Markets Take Time
Search results are shaped by accumulated trust signals. Domain age, review volume, brand search volume, backlinks, and local map authority all influence competitiveness.
New businesses are often competing against companies with 20+ years of domain history, thousands of reviews, and established authority.
6-12 MONTHS
Traction and signal lift
12-24 MONTHS
Authority growth
What We Provide
- Clean technical structure
- Proper service and location page architecture
- Schema implementation
- Internal linking
- Performance optimization
- Clear analytics
- Strategic roadmap guidance
We improve probability. We build infrastructure. We do not sell miracles.
What We Do Not Offer
- We do not manage paid advertising.
- We do not run Google Ads campaigns.
- We do not guarantee ranking positions.
- We do not promise instant traffic spikes.
- We do not sell backlink packages.
If your growth strategy requires aggressive paid acquisition, we recommend working with a dedicated advertising specialist.
Optional SEO Add-Ons
These are structured, scoped services built to improve long-term clarity and search performance. Results always depend on market competition and execution consistency.
Content Development
For businesses building long-term authority.
INCLUDES
- 1 professionally structured blog post per month (SEO-aligned, not keyword stuffing)
- Or 1 new service/location page per month
- Internal linking optimization
- Proper heading structure
- Schema enhancements where relevant
DOES NOT INCLUDE
- Guaranteed ranking improvements
- High-volume content publishing
- Backlink outreach campaigns
PRICING
- $299/month (1 piece/month)
- $499/month (2 pieces/month)
- Custom pricing for larger build-outs
Google Business Profile Optimization
For local businesses focused on Maps visibility.
INCLUDES
- Profile audit and optimization
- Service and category refinement
- Review response framework
- 2 optimized GBP posts per month
- Q&A management structure
- Photo update guidance
DOES NOT INCLUDE
- Paid Local Services Ads management
- Guaranteed Maps ranking positions
PRICING
- $350 setup
- $249/month ongoing management
Structured Local SEO Expansion
For businesses expanding into additional service areas.
INCLUDES
- Location page build (optimized properly, not duplicate spam)
- NAP consistency review
- Citation audit
- Internal linking refinement
- Structured service + town page rollout plan
DOES NOT INCLUDE
- Aggressive backlink campaigns
- Ranking guarantees
- National SEO strategy
PRICING
- $950-$1,500 project-based
- Optional $299/month refinement
Conversion and Performance Advisory
For businesses that want better ROI from existing traffic.
INCLUDES
- Conversion audit
- Form optimization review
- Call tracking setup guidance
- Offer positioning review
- Landing page structure feedback
- Quarterly performance consultation
DOES NOT INCLUDE
- Ad campaign management
- Funnel buildouts for paid traffic
- Revenue guarantees
PRICING
- $750 one-time audit
- Included with Authority Package
Our Philosophy
We build digital infrastructure correctly. We improve clarity, structure, and probability. We operate transparently. We will never promise what we cannot control.